Segments

Unlock powerful insights with our platform’s querying capabilities, designed to help you better understand your users and make informed decisions while maintaining data privacy.

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Build Audience Segments

With our Segments product, you can understand more about your users by selecting specific user data fields to filter by.

For example, you can query for users whose (age is between 18 to 35) AND (location is Hong Kong OR Singapore).

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Extract Meaningful Insights

After filtering, apply aggregation functions to summarize the data:

• Count: Get the total number of records that match your query
• Sum: Get the sum of values that satisfy a particular query
• Mean: Discover the most frequently occurring value
• Min/Max: Find the smallest or largest values, such as the minimum age of users
• Median: Identify the middle value in your dataset, helping you understand typical user behavior.

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Guaranteed Accuracy with Proofs

Every query comes with a proof that guarantees the validity of the response based on the most recent data in our database. This ensures that the information you receive is both accurate and trustworthy.

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Privacy and Security

We prioritize data’s privacy and security. While you gain valuable insights from the aggregated data, individual user information remains confidential and protected. In order to support this, we have additional guards to prevent overly specific queries that only a single or a few users satisfy.

This page highlights what you can achieve with our Segments product. For more technical details under-the-hood, please refer to the zkDB Queries explainer.