Components
Data Schema
Standardized schema for interoperability
Our user data schema is modeled after established standards, such as the International Organization for Standardization (ISO) codes, the Internet Advertising Bureau (IAB) audience taxonomy, and the Global Industry Classification Standard (GICS) classifications.
The guiding principles for the user data schema are:
- to create a comprehensive standard that is applicable across many use cases; and
- to create a practical standard that can be adopted by different enterprises and be compatible with existing standards.
Name | Example | Category |
---|---|---|
First Name | John | Personal |
Middle Name | Paul | Personal |
Last Name | Doe | Personal |
john.doe@gmail.com | Personal | |
Country of Residence | JP (Japan) | Personal |
Province of Residence | 13 (Tokyo) | Personal |
Mobile country code | +81 | Personal |
Mobile phone number | 80-5555-1212 | Personal |
Gender | male | Demographic |
Date of birth | 1990-04-18 | Demographic |
Language (Primary) | ja (Japanese) | Demographic |
Employment Status | employed | Demographic |
Employment Industry |
| Demographic |
Marital Status | single | Demographic |
Education | bachelor | Demographic |